Welcome to Bliss for Business! If you’re an entrepreneur, small business owner, or career-driven individual, tune in on Wednesdays to join Dani on an adventure to learn how to bring your work life in harmony with the thirteen Bliss Habits.
Without a doubt, the biggest impact so far from my three weeks away has been an unsubscribe spree. Newsletters, Facebook pages, Twitter followers. Delete, delete, delete.
And not because I have a sudden desire for a clean inbox (although it’s certainly a nice bonus.) It’s because I spent almost a month without these information sources – and didn’t miss a single one of them.
If you’ve hung out on the internet long enough (I’m going on 20 years here – eep!), had the same email address long enough, you know there are all sorts of things that land in your inbox that you automatically delete. Coupons from that place you shopped at once. Special offers that don’t really apply to you. It’s not spam, really (it’s called bacn, actually – nice little pun, no?), but it’s taking valuable time out of your day. Ditto for offers from Facebook pages, for Twitter streams that you just filter out of skim past.
In my case, though, my inbox also had a nasty case of the “should”s. I should be subscribed to this because it’s a big name. I should get these updates even though I’m getting the same information across all three (sometimes four) platforms. I should read this because my clients might.
The signal-to-noise ratio was way too high.
Distractions from what’s really important
The time I spent skimming, clearing, deleting, reading things I thought I “should”, was time I could have focused back on my business. Into the free workshop I’m creating. Into building new awesome things. Into opening up another client spot. Spending time with my sweetie. Going for a hike.
Instead, these were distractions from what is really important.
What does your time mean to you?
Every moment of every day, you get to choose how to spend your time. You get to choose the value of that time. Think about the places you spend your time, the things you read, the exchanges you make. Are they worth your presence, your attention, your energy? Or are you doing the things you think you “should”, when better and more valuable options are available to you?
What does other people’s time mean to you?
On the other side of things, of course, is the point of view of content creators, which so many of us in business are these days. When you create something, when you publish a new post, a new newsletter, what are you doing to make it worth the reader’s while? Are you giving them something worth embracing, worth their full presence and attention for the few minutes it takes? Are you providing signal, or just noise?
Share your thoughts!
What are you doing to improve your signal-to-noise ratio, or to make it worth someone’s while? Share with us in the comments!
Hi! I’m Dani. I’m a writer, teacher, business coach, and signal-booster, and I’m on a mission to help you make your business more awesome, more successful, and more you. (With tea. Tea is always good.)
Join me for resources, wicked wisdom, and other good things at daninelson.com!